My Mission

People battle food by doing strict diets. Rigid and strict diets lead to worse outcomes. I help people get food freedom & the results they want through choice and autonomy.

Understand the principles

Understand at a base level what’s occuring so you never fall prey to fad diets again. All diets exploit the same principle they just hope you don’t know.

feel confident with choices

Calorie calculators are simple but human beings are not. Learn how to make the correct choices for your goals.

find autonomy

Food is not the enemy and it will always be there. Learn how to navigate food for the rest of your life and create food freedom.

Podcast episodes

hours coached

coffees consumed

Online Coaching

I want you to understand the principles of weight loss and weight management without being overly complicated or simplified.

My coaching style is about self-reflection and learning how to make confident decisions wiht your food and exercise that will last you a lifetime. There are no cookie cutter plans or computer generated macros here.

Calorie balance is only one part of the dynamic nature of being a human being. As a team we will move towards weight loss or management without strict rules or practices

Find out more about the type of person this coaching is for below

Deep-dive call

Much of what we believe about our bodies and food is shrouded in shame. This stigma is a catastrophe when it comes to our relationship with food.

This is a one time call to discuss your personal problems and create a path to greater dietary success .

This once off 1:1 call with me is a deep-dive into your relationship with food. We will discuss basic nutrition principles, narratives around food, personal values that are preventing your success.

Find out more about this call and the type of person it would suit below

testimonials

“I lost 100lbs and I’m maintaining it”   

I remember there was a point where I had gotten my calories too low and I was binging. Butter and flour wasn’t even safe, it was disgusting. I really had two options is what I said to myself. I can give up and go back to the old Tommy, eating whatever I like and eventually putting on so much weight that I was unhappy and would have to start all over again. Or, the second was to hit the reset buton (rather than the f**k it button) and just keep going going . Then I realsied I had only one option and it was the reset button.

This time round I realised there was a reset button and it gave peace and calmness becasue I knew I coud enjoy the food, pints and cocktails I wanted to and I could keep going. That’s what would make me happy. That was the moment it clicked.

Client Tommy

Tommy’s client podcast

“I lost 40lbs whilst breaking the diet cycle”

Sometimes if I was in a stresful situation at work food was seen as a coping mehcanism. I would eat bad food. Then it would be a cycle where I would think “Oh I’ve blown it so I’m just going to eat bad foods”. Now, there isn’t that. Previously if I had an urge I’d have to battle and it and then blow it out of the water and have a full pack of muffins. Now I pick something that will satisfy those cravings and urges and I don’t feel that guilt or stress around what people think about me eating the muffins too.

 

I was out with friends in December and they asked me what diet was I going to start in January and I said “I’m not on a diet I’m not going to start a diet, I am done with dieting” and that was when it dawned on me I had changed and evolved on the journey.

Client Rebekka

Rebekka’s client podcast

Client Progress Photo Stolen to promote Keto

Client Progress Photo Stolen to promote Keto

Recently my client Lisa who featured here and runs her own Instagram had her 70lb progress photo stolen to falsely promote the Keto-diet. The theft was one thing, but under-mining behaviour change and hard work to exploit the insecurities of many is another. Let me...

The F**k It button with Client Steve

The F**k It button with Client Steve

Today join me as I speak with client Steve. You may know him from his Instagram account (Steves_weight_loss). He also has a lengthy feature on my blog all about his journey of losing 100lbs. Join us today as we dig deeper into the diet cycle and how getting rid of the...

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Helping you find calmness and joy in food